Starting your own business is a dream shared by millions. It represents freedom, control, and the chance to build something uniquely yours. But the facts can be harsh. Statistics show that 22% of startups fail within the first year, and a staggering 50% don't make it past the five-year mark. While cash flow problems are the most commonly cited reason for failure, they are often a symptom of deeper issues. Success isn't just about managing money; it's about navigating a series of less obvious but equally fatal traps. This article explores 10 crucial, and often overlooked, reasons why small businesses fail—and how you can ensure yours doesn't become another statistic.